Data Mining and Synthesis


Maximising value from the data that is already available – sales data, household panel, retail audit, market understanding or segmentation/ customer understanding research both quantitative or qualitative research. Can be effectively used to get answers to a variety of issues without need for fresh investments in research

  • Provide holistic understanding of a brand/category/customers
  • Opportunity /problem identification
  • Unearthing trends
  • Developing benchmarks and scales
  • SWOT analysis – self and competition
  • Dashboards – monthly monitoring metrics, KPIs